snapchat

The Snapchat—A proprietary (read: trademarked, copyrighted, & monetized) form of communication consisting of the following properties:

  1. The image. The image cannot be a picture already on your phone. It cannot be a screenshot. The image must be taken in the moment—it exists exclusively for the snapchat.
  2. The caption. The black bar and white text (somewhere between an official act of censorship and the illumination of a secret) often commenting of clarifying its accompanying image (not always). The limit is based on the size of the character graphics, not number of characters a la Twitter. 65 spaces, 21 m’s, 74 I’s (of course it’s I, it’s always I) just to name a few possibilities. Another text option drops the black bar for giant white letters—even fewer opportunities, so choose carefully.
  3. The graffiti. Draw to your heart’s content. The palette reads red pink purple two kinds of blue green yellow orange brown black white (good luck aquamarine). Cover as much or as little of the image as you want—create a new image entirely.
  4. The filter. Location based tracking in the service of marketing—check in Vegas for a brand new exciting filter (to let your friends know you’re in Vegas!) brought to you by the Las Vegas Travel Council what happens in Vegas stays in our wallets.
  5. The vanish. The absolutely critical step in the snap where it all vanishes. 10 second max. You can move quickly to capture but otherwise the snapchat is gone to the aether.

The snapchat works by the process of detournment—a basic image is constanly transformed & reconstituted by its changes, even a change of impermanence. Look to the work of Marcel Duchamp—the snapchat a kind of LHOOQ

The Snapchat—The image, the caption, the graffiti, the filter, the vanish, & now introducing: $THE CASH OUT$. Easily make money vanish (spend spend spend).

Marcel Duchamp, LHOOQ, 1919
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